Privacy Policy
Last updated: September 20, 2026
1. Who we are
This Privacy Policy explains how Eman Thread collects, uses, stores, and protects personal information when you use our website, place an order, contact us, use our AI chat, or submit information through Facebook, Instagram, or a Meta Lead Form.
2. Information we collect
Depending on how you interact with us, we may collect:
- Name, email address, mobile or WhatsApp number, and account details.
- Delivery address, city, province, order, payment-status, return, and measurement information needed to provide requested services.
- Your interest or category, such as Men, Women, or Teens, and product preferences you choose to provide.
- Customer-support requests, AI chat questions, and other information you send to us.
- Device, browser, page-view, referral, cookie, and advertising-event information when optional analytics or advertising tracking is enabled with your permission.
3. Facebook, Instagram, and Meta Lead Forms
If you respond to an Eman Thread advertisement or Lead Form on Facebook or Instagram, Meta may provide us with the information you submit, such as your name, mobile or WhatsApp number, email, city, and selected interest or category. We use this information to respond to your request, help you find relevant products or services, and, only where the form records the appropriate consent, send collection updates, launches, offers, promotions, or other Eman Thread marketing.
Submitting a lead form does not by itself provide marketing permission. WhatsApp marketing and marketing phone calls require the applicable consent choice presented on the form. Meta also processes information under its own privacy terms.
4. How we use information
- Create and manage accounts, orders, payments, deliveries, returns, and stitching or measurement services.
- Answer questions, provide support, prevent fraud or abuse, and maintain website security.
- Communicate about products, collections, launches, and offers when the customer has provided the required marketing consent.
- Measure website and advertising performance through consented analytics, Meta Pixel, and, where configured, Meta Conversions API.
- Meet legal, accounting, operational, and dispute-resolution requirements.
5. Transactional and marketing communications
Transactional communications
Order confirmations, payment notices, delivery updates, return updates, and service messages relate to a transaction you requested. We may send them by email, SMS, WhatsApp, or phone as necessary and as supported by the preferences or permission collected for that order.
WhatsApp marketing
If you separately opt in, Eman Thread may send WhatsApp messages about new collections, product launches, offers, promotions, and other marketing updates. This permission is optional and is separate from transactional order updates.
Marketing phone calls
Where you have provided phone-call permission, an authorized Eman Thread representative may call about relevant products, services, orders, or marketing communications within the scope of your consent.
6. Withdraw consent and opt out
You can stop marketing WhatsApp messages or marketing phone calls at any time through our Marketing Preferences page. Account holders can also switch off either marketing channel in Account Settings. You may also tell an authorized representative that you no longer wish to receive marketing calls. An opt-out does not stop essential communications about an active order or requested service.
7. AI assistant and website chat
The AI chat processes the questions, preferences, names, phone or WhatsApp numbers, and other information you choose to type. Messages are sent to our AI service provider, DeepSeek, to generate a reply. For a signed-in customer, the website may use relevant Eman Thread catalog or order context to answer the request.
The current website does not write chat transcripts to the Eman Thread customer database; the visible conversation is held in the current browser session while the chat is open. The AI provider processes the request on our behalf and may retain service records under its terms and our provider settings. Do not submit passwords, full payment-card numbers, government identification, or other information that is not needed for your question. Authorized Eman Thread personnel may access information when required for support, security, or investigation.
8. Cookies, Meta Pixel, and Conversions API
Necessary browser storage supports security and core website functions. Analytics and advertising technologies are enabled by default without displaying a consent popup. Google Analytics and Meta Pixel may receive page, device, browser, referral, cookie, and interaction data. Where Meta Conversions API is configured, a corresponding server-side event may be sent to Meta using the same event identifier to support measurement and avoid duplicate counting.
We honor a supported browser Global Privacy Control signal by defaulting optional tracking to denied. You may also control tracking through your browser privacy, cookie, or content-blocking settings.
9. Access, sharing, and no sale of contact information
Customer information is available only to authorized Eman Thread team members who need it for legitimate business duties. We may use carefully selected service providers for hosting, payments, delivery, communications, analytics, advertising measurement, and AI processing. They receive only the information needed to perform their service and are expected to protect it.
Eman Thread does not sell or commercially trade customer contact information to third parties.
10. Security
We use reasonable technical and organizational safeguards, including HTTPS in transit, authenticated and role-restricted administrative access, server-side validation, rate limiting, signed webhook verification, and restricted handling of service credentials. No internet service is completely risk-free, so we also limit collection to information needed for the stated purposes and review access when operationally necessary.
11. Retention
We retain information only for as long as needed to provide services, maintain required business and transaction records, resolve disputes, enforce agreements, prevent abuse, and meet legal obligations. Retention varies by record type. We delete or de-identify information when it is no longer reasonably required, subject to legal and backup limitations.
12. Your choices and contact
You may request access, correction, or deletion of eligible personal information, or ask a privacy question, by emailing contact@emanthreads.com. We may need to verify your identity before completing a request.